Brinda's(Sharmilee) elder sister has just eloped with her boyfriend, giving her father(Nasser), a heart attack. Concerned that the same thing should not be repeated with Brinda, their family friend(Anandraj) arranges, through a detective agency, to have her trailed. The youth assigned to follow her is Vinod(Jeeva), who hopes to becomes a businessman and rejects other smaller jobs that come his way. Vinod and Brinda soon fall in love but resolve not to see each other until they meet their families' dreams.

Like most recent movies, Aasaiyaai Aasaiyaai is little more than a rehash of several other movies. It borrows the concept of lovers putting aside their love for their families from Kaadhalukku Mariyaadhai , resembles the recent Arputham in its hero's rags-to-riches transformation for the sake of love and reminds us of Mugavari in the scenes where Jeeva's family wholeheartedly supports his attempts to be a businessman. But the movie manages to treat such oft-repeated themes in a manner that doesn't give us a feeling of deja vu. The romance is cute and scenes involving Jeeva's family are nice. The dialogs during the lead pair's decision to postpone their love are strong and the addition of the man who is following them leads to a good screenplay.

There are not too many ways a rags-to-riches story can be shown and the director has faced the same problem as he shows Jeeva's rise (but I for one was glad he didnt buy a roadside eatery and quickly rise to become a big hotelier!). Jeeva's sudden change from playful, irresponsible youth to business magnate is unbelievable and the timeframe for this transformation, even more so. But the screenplay keeps things moving fairly quickly and has the needed twists and turns(like his nomination as secretary of the commerce board, which brings him in touch with Nasser and Sharmilee's meeting with Srividya). The scene where Jeeva meets Sharmilee, whose scooter has broken down, is a nice scene that shows their resolve while at the same time, is practical and doesn't overdo it.

The debutant director has a cute and entertaining romance in hand but I wonder what forced him to resort to vulgarity in such large measure during these segments. Jeeva's means of meeting Sharmilee daily as a courier is a fresh idea and their conversations are natural and sweet. Unfortunately, these meetings are also littered with double entendre dialogs and are definitely not the way a youth who is trying to impress a girl would talk. Earlier, such vulgarity used to be restricted to the comedy track. The fact that these double entendres are now creeping into romance is a distressing trend( Chocklet was the main culprit in this, I think).

Jeeva delivers a good performance. He is at ease in front of the camera and has the right expressions while teasing Sharmilee. His dancing and stunt skills are noticeable too. Sharmilee is a tad below him in terms of performance but isn't particularly bad either. But he debutante comedian is irritating and never funny. Nasser is good as usual while Vijayakumar and Srividya make an impression inspite of small roles. Ramesh Khanna is wasted but the girl playing Jeeva's sister is a natural. Two of the songs by Mani Sharma are catchy and nice.